Services: Brand Strategy, Campaign Strategy, Collateral Materials, Copywriting, Design Center, Digital and Print Ads, Environmental Graphics, Identity Expansion, Messaging, Sales Support, Signage, Photography, Website
Awards: DJC TopProjects 2024 Honoree
Parkview at Terwilliger Plaza
Bringing Parkview to market
Terwilliger Plaza engaged us to be the agency of record leading into the ground breaking on their newest campus expansion — Parkview at Terwilliger Plaza, a 10-story Passive House Design high-rise building located on the Terwilliger Plaza campus featuring 127 independent living apartment homes.
BUILDING MOMENTUM
Launching an integrated awareness campaign, we focused on the active and engaged lifestyle at Terwilliger Plaza and the promise of the exciting luxury features and amenities of Parkview. We also promoted a limited charter membership offering to generate buzz and early interest.
To promote awareness we employed a multi channel outreach campaign across digital, social, print, direct mail, including launching a newsletter and promoting virtual and in-person programming and events to capture and cultivate leads. Our on-the-toe pivot to virtual events as a precaution to the active concern for Covid-19 saw tremendous success. To assist the sales team with the increased interest, we designed leave-behind sales tools including brochures, maps, floorplans and swag.
WARM WELCOMES
To serve as a design showroom and sales center during the construction of Parkview, we integrated the brand experience into an offsite Design Center near the Terwilliger Plaza campus to give future residents and the sales team room to cultivate relationships and build trust. Hudner Strategies conducted hours of interviews and developed content for a monthly newsletter and testimonials to help tell the story and build the reputation of Terwilliger Plaza through the authentic voices of the Members who reside there.
FRONT AND CENTER
To capitalize on the high visibility of the new construction, we designed banners to give onlookers a snapshot of what's to come and spread awareness.
A SEAMLESS INTEGRATION
Strategically planned for scalability and integration across the Terwilliger Plaza campus, we designed an elegant modular signage family and sophisticated unit entires with high legibility and flexible content updates — seamlessly assisting residents and visitors at critical decision points.
CAPTURING THE DETAILS
We captured the sophistication and luxury of Parkview with a staged home photoshoot for use across digital and print materials.
ON THE ROAD TO SUCCESS
Our integrated marketing approach outperformed industry standards and propelled occupancy goals, while also advancing the overall reputation of Terwilliger Plaza and the Parkview expansion project.
